Feb 4, 2014 - Guest Author for the National Edition
From the La-Z-Boy I sat in to watch this year’s Super Bowl game, I was far less interested in the ball and way more concerned about the commercials. Each 30-second commercial we see costs big brands millions to produce, with the hopes of leaving a lasting impression on us, the consumers. From the last few frames of each advertisement, it’s clear that what’s carrying these messages over the goal line is the weight of the hashtag. The good ol’, viral hashtag. The select words composing a brand-affiliated hashtag are carefully engineered to transcend the television, straight to your Instagram account and future tweets. Hashtags are new, but even this most recent advertising strategy follows the classic rules of the trade, most of which I’ve learned by watching Mad Men. So which hashtags traveled furthest? Using Don Draper as my guide (as always), here’s my take on why some hashtags touched down this Super Bowl Sunday.
#BestBuds and #Salute
Check out this story I wrote around hash tags and the Super Bowl!!!